1. Introduction

Highlight Marketing Management (‘we’, ‘our’, or ‘us’) is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use our website https://highlightmarketing.ae/ and our marketing services.

By accessing our website or using our services, you consent to the collection, processing, and storage of your personal information as described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide to Us:

• Contact details (name, email, phone number, address).
• Business details (company name, job title).
• Any information you voluntarily submit via forms or email communication.

2.2 Automatically Collected Information:

• IP address, browser type, and operating system.
• Pages visited, time spent, and referring website.
• Device identifiers and geolocation data (if permitted).

2.3 Information from Third Parties:

• Publicly available sources.
• Business partners, affiliates, and advertising networks.

3. Legal Basis for Processing Personal Data

We process your data under the following legal bases:

• Contractual necessity – To provide services you request.
• Legitimate interests – To improve our services and communication.
• Legal obligations – To comply with UAE laws and regulations.
• Consent – When required, such as for marketing communications.

4. How We Use Your Information

We use your personal data for the following purposes:

• To provide and improve our services.
• To communicate with you regarding inquiries, offers, or updates.
• To analyze website traffic and improve user experience.
• To prevent fraud and ensure website security.
• To comply with legal and regulatory requirements.

5. How We Share Your Information

We do not sell or rent your personal data. However, we may share it with:

• Service providers and partners: Third-party vendors assisting in marketing, analytics, and IT infrastructure.
• Legal authorities: If required by law, regulation, or governmental request.
• Business transfers: In case of mergers, acquisitions, or asset sales.

6. International Data Transfers

Your personal data may be transferred outside the UAE, including to jurisdictions that may not have equivalent data protection laws. In such cases, we ensure appropriate safeguards, such as contractual obligations, to protect your data.

7. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy or as required by UAE law. When no longer needed, we securely delete or anonymize it.

8. Your Rights

You have the following rights under UAE and applicable international data protection laws:

• Access: Request a copy of your personal data.
• Correction: Request correction of inaccurate data.
• Erasure: Request deletion of your data (subject to legal exceptions).
• Objection: Object to processing for marketing purposes.
• Data portability: Request transfer of your data to another service provider.

To exercise these rights, please contact us at info@highlightmarketing.ae.

9. Security Measures

We implement industry-standard security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. However, no system is entirely secure, and we cannot guarantee absolute security.

10. Marketing Communications

If you opt in to receive marketing communications, we may contact you via email, SMS, or phone. You can opt out anytime by following the unsubscribe instructions in our emails or contacting us directly.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies before providing any personal information.

12. Children’s Privacy

Our services are not directed at children under the age of 18, and we do not knowingly collect data from minors. If we become aware of such data, we will delete it.

13. Compliance with UAE Laws

This Privacy Policy is designed to comply with relevant UAE data protection regulations, including but not limited to:

• The UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL).
• Dubai International Financial Centre (DIFC) Data Protection Law No. 5 of 2020, where applicable.

Any disputes arising from this policy will be governed by UAE law and resolved in UAE courts.

14. Cookie Policy

14.1 What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit our website. They help us enhance user experience, analyze website traffic, and provide personalized content.

14.2 Types of Cookies We Use

We use the following types of cookies on our website:

• Essential cookies: Necessary for the operation of the website (e.g., login functionality, security features).
• Analytical/performance cookies: Help us analyze user behavior to improve website performance.
• Functionality cookies: Allow us to remember your preferences (e.g., language settings).
• Advertising/marketing cookies: Track user behavior to deliver targeted advertisements.

14.3 Third-Party Cookies

Some cookies on our website may be placed by third-party services such as analytics providers (e.g., Google Analytics), advertising networks, or social media platforms. These third parties have their own privacy and cookie policies.

14.4 Updates to This Cookie Policy

We may update our Cookie Policy from time to time. Any changes will be reflected on this page with an updated effective date.

Contact Information

If you have any questions about this Privacy Policy, please contact us at:

Highlight Marketing Management
Office 405, GBH Business Centre, Ras Al Khor 2, Dubai, UAE
info@highlightmarketing.ae
+971 54 794 9888